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VITAMIN A
INCI (Common Cosmetic Forms): Retinol Retinyl Palmitate Retinyl Acetate Retinyl Propionate Retinal (Retinaldehyde)(Retinoic acid is a prescription drug and not used in cosmetics.) Overview Vitamin A is one of the most extensively researched ingredients used in cosmetic skincare. It helps support the skin's natural renewal process, improves the appearance of fine lines and uneven texture, and contributes to smoother, firmer and healthier-looking s
Anzhelina Ivanova
Dec 6, 20253 min read


AHA Fruit Extract (INCI Blend)
INCI: Aqua, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limonum (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract Overview These acids are naturally derived from fruit and plant sources such as bilberry, sugarcane, citrus fruits, and sugar maple. Widely used in modern skincare formulations, this extract provides gentle, controlled exfoliation and helps promote smoother, more ra
Anzhelina Ivanova
Dec 6, 20252 min read


Vitamin C – Skincare Guide
Vitamin C (ascorbic acid and its derivatives) is one of the most extensively studied antioxidant ingredients in skincare. It is valued for its ability to help protect skin from oxidative stress, improve the appearance of uneven skin tone, enhance radiance, and support collagen synthesis. Key Benefits 1. Powerful Antioxidant Protection Helps neutralize free radicals generated by UV exposure and environmental stress, which may contribute to visible signs of skin ageing. 2. Brig
Anzhelina Ivanova
Dec 6, 20253 min read


Niacinamide – Skincare Guide
Niacinamide (Vitamin B3) is one of the most researched and well-tolerated skincare ingredients. It supports skin barrier function, helps regulate oil production, improves the appearance of uneven tone, and provides soothing benefits. Key Benefits 1. Strengthens the Skin Barrier Supports the production of ceramides, fatty acids, and other important components that help maintain a healthy skin barrier and reduce moisture loss. 2. Regulates Sebum (Oil) Production Helps regulate
Anzhelina Ivanova
Dec 6, 20252 min read


Hyaluronic Acid (HA) – Skincare Guide
Hyaluronic Acid (HA) is a naturally occurring polysaccharide found in the skin, renowned for its ability to attract and retain water. It is a widely used ingredient in professional skincare, supporting hydration, skin barrier function, and a smoother, more youthful-looking complexion. Key Benefits Deep Hydration HA has the ability to bind large amounts of water, helping improve skin hydration and maintain a smoother, more supple appearance. Barrier Support Helps support the s
Anzhelina Ivanova
Dec 6, 20252 min read


Winter Skincare Essentials Audience: Protect, hydrate, and restore your skin during the colder months with our expert tips and luxurious formulas.
1. Normal Skin Maintain your skin’s natural balance with gentle hydration and antioxidant protection. Cleanser: Gentle hydrating cleanser with glycerin and amino acids to remove impurities without stripping natural oils. Toner / Essence: Lightweight hydrating toner containing hyaluronic acid and beta-glucan to prep and moisturize the skin. Serum: Antioxidant serum with Vitamin C and green tea extract to protect against environmental stress. Moisturiser / Cream: Lightweigh
Anzhelina Ivanova
Dec 6, 20253 min read


Hydration & Anti-Ageing Secrets- Uncover the science of deep hydration, antioxidant protection, and skin-supporting botanicals for visibly firmer, healthier-looking skin.
Targets the appearance of fine lines, loss of elasticity, dryness, and uneven tone while helping improve the appearance of skin resilience and radiance. Ageing skin often shows: Fine lines and wrinkles. Loss of firmness and elasticity. Uneven texture or dullness. Dryness or dehydration. Susceptibility to environmental damage. The goal is rejuvenation, hydration, and barrier restoration. Step 1 – Gentle Anti-Ageing Cleanser (AM/PM) Removes impuritie
Anzhelina Ivanova
Dec 6, 20252 min read


Dehydrated Skin: Restore moisture and vitality to tired, thirsty skin.
Helps replenish moisture, improve the appearance of plumpness, and support skin barrier function for a a h healthy-looking, radiant complexion. Dehydrated skin differs from dry skin — it is associated with reduced water content, while dry skin is typically associated with reduced oil levels. Step 1 – Gentle Hydrating Cleanser (AM/PM) Removes impurities without stripping moisture. Benefits: Helps maintain the skin’s natural moisture balance Helps support the skin barrier funct
Anzhelina Ivanova
Dec 6, 20253 min read


Acne-Prone Skin: Gentle yet effective routines to calm and clarify blemish-prone skin.
Formulated to help improve the appearance of breakouts, reduce the appearance of excess oil, and support healthy-looking, balanced skin. Acne-prone skin may experience: Frequent blemishes or breakouts Enlarged pores Excess sebum in oily areas Inflammation and redness The goal is clear, calm, balanced skin without over-drying. Step 1 – Gentle Acne Cleanser (AM/PM) Removes dirt, oil, and makeup while keeping skin calm. Benefits: Helps reduce the appearance of clogged pores. Hel
Anzhelina Ivanova
Dec 6, 20253 min read


Combination Skin: Balance your skin’s needs for a harmonious, healthy glow.
Designed to help balance the appearance of excess oil in the T-zone while providing hydration to drier areas for a more balanced-looking complexion. Combination skin is characterized by: Oily T-zone (forehead, nose, chin). Normal or dry cheeks Occasional breakouts or enlarged pores. The goal is balance — not too oily, not too dry. Step 1 – Balancing Gel Cleanser (AM/PM) Gentle cleansing that removes excess oil while keeping cheeks comfortable. Benefits: Helps reduce the ap
Anzhelina Ivanova
Dec 6, 20253 min read


Normal Skin: Maintain balanced, healthy skin with simple, luxurious care.
Balanced care designed to help maintain hydration, skin clarity, and healthy-looking skin over time. Normal skin benefits from gentle cleansing, lightweight hydration, and daily sun protection to help maintain a balanced, healthy-looking complexion. Step 1 – Daily Gentle Cleanser (AM/PM) A lightweight cleanser that removes impurities without disrupting the skin’s natural balance. Benefits: Helps keep skin feeling fresh and clean Helps maintain the skin's natural moisture barr
Anzhelina Ivanova
Dec 6, 20253 min read


Sensitive Skin: Calm, protect, and soothe delicate skin with targeted care.
Ultra-gentle, fragrance-free system designed to help support sensitive-looking skin, maintain skin comfort, and support the skin barrier. Sensitive-looking skin benefits from gentle formulations, barrier-supporting ingredients, and products designed to help maintain skin comfort. Step 1 – Ultra-Gentle Cleanser (AM/PM) A gentle, low-pH cleanser formulated to remove impurities while helping maintain skin comfort. Benefits: Helps reduce the feeling of tightness and discomfort He
Anzhelina Ivanova
Dec 6, 20252 min read


Dry Skin: Deep hydration and nourishment for soft, radiant skin.
Step 1 – Hydrating Cleanser (AM/PM) A gentle, non-foaming cleanser designed to remove impurities while helping maintain the skin’s natural moisture balance. Benefits: Helps maintain hydration while cleansing Helps reduce the feeling of tightness or dryness after washing Helps support skin barrier function Key Ingredients: Glycerin Hyaluronic Acid Aloe Vera Panthenol (Pro-Vitamin B5) Step 2 – Moisture Recovery Toner (AM/PM) A fast-absorbing toner that helps boost hydration an
Anzhelina Ivanova
Dec 6, 20253 min read
Ingredient Guide for Dry Skin
1. Humectants (Attract & Bind Moisture) These ingredients help attract and retain water in the outer layers of the skin, helping maintain hydration. Hyaluronic Acid (Sodium Hyaluronate, Multi-weight HA) Glycerin Panthenol (Pro-Vitamin B5) Aloe Vera Urea (Low % 2–5%) Beta-glucan Sodium PCA Trehalose 2. Emollients (Smooth & Soften Skin) These help soften and smooth the appearance of dry, rough skin by improving skin surface texture. Squalane Jojoba Oil Shea Butter Cocoa Butter
Anzhelina Ivanova
Dec 6, 20253 min read


Oily Skin: Control shine while keeping your skin nourished and smooth.
Managing oily skin isn’t about removing all oil—it’s about helping balance the skin so it looks fresh, healthy, and less shiny throughout the day. Here is a complete, dermatologist-recommended skincare approach that keeps excess oil under control while protecting your skin barrier. Morning Routine 1. Gentle Foaming Cleanser Choose a mild gel or foam cleanser with: Salicylic Acid (BHA) Niacinamide Tea Tree Extract These ingredients help remove excess oil and help improve th
Anzhelina Ivanova
Dec 5, 20253 min read


Skincare by Type: Find Your Perfect Routine- Whether your skin is dry, oily, sensitive, or combination, explore tailored routines to keep it healthy, hydrated, and glowing.
Dry / Dehydrated Skin Use hydrating cleansers & ceramide creams. Avoid frequent use of high-strength exfoliating acids if your skin feels dry or dehydrated. Focus on moisture retention. Routine: Morning: Cream cleanser → Hydrating toner → Vitamin C → Rich cream → SPF Evening: Oil cleanse → Cream cleanser → Hyaluronic acid → Ceramide night cream Oily / Acne-Prone Skin Use lightweight textures. Consider products containing salicylic acid to help improve the appearance of clogge
Anzhelina Ivanova
Dec 3, 20252 min read


Skincare Routine for All Skin Types A complete clinical routine designed for normal, dry, oily, combination, and sensitive skin
1. Morning Routine Step 1: Cleanser Cleansing helps remove impurities, excess oil, and residue while helping maintain the skin’s natural moisture barrier. Recommended by skin type: Dry / Mature Skin: Hydrating cream or milk cleanser (ceramides, glycerin). Oily / Acne-Prone Skin: Foaming or gel cleanser (salicylic acid or zinc PCA). Sensitive Skin: Fragrance-free, non-foaming cleanser (centella, allantoin). Normal / Combination: Gentle gel cleanser. Step 2: Toner or Essences
Anzhelina Ivanova
Dec 3, 20253 min read


TYPE HAIR
Hair Types: How To Find Yours & Why It Matters When it comes to hair types, you may be surprised to find out that there are at least 12 different hair types, and that’s before you start to factor in the condition of the hair! Knowing what your hair type is, means you can better understand the texture, density and curl pattern if you have one. All of this will enable you to choose products that are the best ones for your hair’s specific needs, and ensure your locks are as lusc
Anzhelina Ivanova
Aug 12, 20257 min read
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