ABOUT ANZHELINA ILARIONOVA
Where Tradition Meets Natural Beauty
Welcome — my name is Anzhelina Ilarionova, and I’m the founder of [Your Brand Name], a handcrafted natural skincare line born from deep family tradition and a love for herbal healing.
My journey into cosmetics is not just a passion — it’s my heritage. I come from a proud line of herbalists. My great-grandfather was one of the first practicing herbalists in Bulgaria, known for his deep understanding of healing plants and their natural power. My father, too, was a skilled herbalist who created balms and natural remedies to support the health of the body and skin.
From childhood, I was surrounded by the scent of dried herbs, beeswax, and essential oils. I learned hands-on, side by side with my father — how to select the right plants, how to blend them, and how to treat the skin with care and respect.
For the last five years, I have dedicated myself to professional studies in cosmetic formulation, with a focus on herbal extracts, natural oils, and clean, effective ingredients. I now live in London, where I create every product with the same dedication, honesty, and love that has been passed down through generations in my family.
At ANZHELINA ILARIONOVA, we believe skincare should be:
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Rooted in nature
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Crafted with care
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Backed by tradition
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Free from harsh chemicals
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Made to truly nourish your skin
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Every balm, serum, or cream is made in small batches — not mass-produced — to ensure the highest quality and freshness. Our formulas are rich in botanical actives, designed to support your skin’s natural beauty and health.
This brand is not just a business. It is my family’s legacy, carried into the modern world with integrity and heart.
Thank you for being part of our story. We hope our products bring peace, balance, and beauty to your daily ritual.
With love,
Anzhelina Ilarionova
Founder & Formulator
YOUR BEAUTY IS OUR RESPONSIBILITY
At ANZHELINA ILARIONOVA, we understand that true beauty begins with healthy, nourished skin. That’s why we see caring for your skin as a responsibility — one we take to heart every day. Our journey began generations ago with my great-grandfather, one of Bulgaria’s pioneering herbalists, whose passion for healing plants laid the foundation for everything we do.
Following his footsteps, my father continued this legacy by creating natural balms designed to heal and protect the body and face. Growing up surrounded by this wisdom and tradition, I learned firsthand the power of nature’s ingredients and the importance of crafting products with care and respect.
Today, based in London, I combine this rich heritage with over five years of dedicated study in cosmetic formulation. Every product we create is a careful blend of time-honored herbal extracts, natural oils, and pure ingredients designed to nurture your skin naturally and effectively.
We believe that skincare should be honest, gentle, and free from harsh chemicals. Our commitment is to bring you products that support your skin’s health, enhance its natural glow, and respect its unique needs.
Because your beauty is not just about appearance — it’s about feeling confident, cared for, and connected to nature. It’s about knowing that what you put on your skin is safe, effective, and made with love.
When you choose ANZHELINA ILARIONOVA, you’re choosing a tradition of care passed down through generations — a promise to treat your skin with the same dedication and responsibility that my family has upheld for decades.
We craft every batch by hand, ensuring quality and freshness in each product. This is more than skincare. It’s a commitment to your well-being, your confidence, and your natural beauty.
Thank you for trusting us to be part of your skincare journey. Together, we honor the power of nature and the responsibility we share to care for your beauty — inside and out.
OUR VALUES
At ANZHELINA ILARIONOVA, every product is crafted with care, passion, and a deep respect for nature — because this is more than a business, it’s my personal mission.
As the sole founder and formulator, I take full responsibility for every step of the process, from selecting the finest herbal extracts to carefully blending each balm and cream by hand. This means you receive products made with attention, integrity, and love.
I believe in:
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Tradition & Heritage: Building on the knowledge passed down from my great-grandfather and father, I honor centuries of herbal wisdom in every formulation.
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Quality & Purity: Using only natural, clean ingredients that nourish your skin without harmful chemicals.
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Honesty & Transparency: You deserve to know exactly what’s in your skincare. That’s why I’m committed to simple, truthful ingredients and open communication.
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Sustainability: Respecting the environment by choosing eco-friendly, responsibly sourced ingredients and minimal packaging whenever possible.
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Personal Care: Because I work alone, each product carries my personal touch, ensuring it meets my high standards and your skin’s unique needs.
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Connection to Nature: Harnessing the power of plants to promote natural beauty and wellness, just as my family has done for generations.
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Your skin deserves products made with passion and responsibility — that’s why I put my heart into every jar, bottle, and balm.
Thank you for trusting ANZHELINA ILARIONOVA. Together, we celebrate natural beauty and the values that make it shine.
